‘Can Emojis in page titles increase Google CTRs?’ – ‘Econsultancy’ Blog
Patricio Robles says, “Companies spend lots of time and money trying to climb the ranks of the SERPs, but fully maximizing how many people click on your results can be a difficult undertaking.
In an apparent effort to do just that, online travel giant Expedia is employing an unusual tool: Emojis in some of its page titles.
Google has supported the display of Emoji characters in search results on mobile since 2012, but only added desktop support last month.
Following that, Search Engine Land was tipped off to the fact that Expedia has added Emoji characters to the titles of some but not all of its pages“.
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