Mitch Meyrson says, “While Apple didn’t invent podcasting, it certainly put it on the map, and the iTunes’ podcast directory is the primary place people go to find podcasts. This doesn’t mean that only Apple users can find and consume your podcast; listeners find and consume podcasts through any number of devices, mobile applications, and desktop web browsers. However, Apple’s iTunes is the first place to promote your podcast for maximum impact.

The iTunes store is essentially a search engine for content: Users go there on a daily basis to find music, movies, TV shows, books, apps, and podcasts that are relevant to their interests. As with any search engine, iTunes’ objective is to offer users the content they’re most likely to enjoy.

The podcast directory is just one section of the iTunes store. iTunes users can also use the application to subscribe to their favorite podcasts. That way, new episodes download automatically to their iTunes library. Within the podcast directory, there are two primary places that listeners look to find shows. You need to show up in both of these places“.

How to Promote and Profit From Podcasts

‘Entrepreneur’ Blog

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