‘Influencer Marketing on Instagram: The Next Frontier’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “You’ve heard of Instagram. You know that it’s massively popular. You know that some brands are using it in innovative ways to drive brand awareness and boost marketing results, but you don’t think it’s right for your business. Or is it? Instagram is the newest frontier in marketing, joining the ranks of Facebook, Twitter, and Pinterest as widely used platforms for social networking. In fact, tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign on Instagram.
Why Instagram?
Instagram is newer to the social media scene than other well-known and established platforms like Facebook and Twitter; it was launched in October 2010. But Instagram is already gaining massive adoption, particularly among millennials. In fact, 41 percent of Instagram’s 300 million monthly active users are between the ages of 16 to 24, and 20 percent of global Internet users between the ages of 16 to 64 use Instagram“.
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