‘Should marketers worry about the social media stock slowdown?’ – ‘Econsultancy’ Blog

Patricio Robles says, “Twitter, LinkedIn and Yelp saw shares of their stock take big tumbles last week.

The week prior, Facebook reported earnings that fell short of analyst expectations for revenue.

Is social media hitting a speed bump, and if so, should marketers be alarmed?

To be sure, social media companies are still growing at a rapid clip. Even Twitter, which missed its own revenue guidance for the last quarter causing investors to send shares of its stock plummeting last week, grew revenue 74% from the same quarter in the prior year.

Twitter’s woes highlight that much of the social media stock slowdown has to do with expectations“.

Should marketers worry about the social media stock slowdown?

‘Econsultancy’ Blog