‘3 Reasons Customers Don’t Care About Your Content’ – ‘Entrepreneur’ Blog
Aaron Agius says, “Content marketing is one of the most powerful strategies businesses can use to cultivate relationships with existing followers and reach new customers, but far too many brands fail to utilize this technique properly.
According to a recent report from Forrester, 87 percent of brands struggle to create content that their customers will want to read and share, and only 14 percent said they feel that their content is highly effective at building value for their businesses.
Clearly, this illustrates the need for businesses to deliver more valuable and engaging content to their customers.
You’ll have a much easier time engaging your customers if you recognize the following mistakes that many brands make.
1. Not knowing your audience
The Content Marketing Institute has found that 65 percent of brands don’t seem to understand the most basic principle of every content marketing strategy: focusing on the needs of the target audience“.
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