Rachel Youngberg says, “The cream rises to the top…of the inbox.

Email marketing is still a channel that many companies struggle with, but there are a few that have it figured out. While emails never look perfect in every client, app, and browser, there are ways to make the inbox experience more consistent.

Email clients and apps are constantly changing what features and code they support, so what works today might not work tomorrow; however, there are some design elements that are less affected by these challenging conditions“.

Cream of the Inbox: Small Businesses Doing Email Marketing Right

Business.com

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