Mark Yeager says, “Salespeople spend a whopping 30 hours per month searching for and creating marketing collateral, according to the American Marketing Association. That’s a lot of time to spend on something they really shouldn’t have to do…

Where are all those materials that are constantly being created by the marketing department? Some 60-70% of content produced by B2B marketing departments is unused, Sirius Decisions has found.

Companies are wasting massive amounts of time and resources on materials that are not exactly what sales teams need, or Sales simply doesn’t know that they’re there.

So what can be done to provide Sales the effective tools it needs? Here’s a look at the core of the problem and how to fix it“.

How to Build Sales Tools (Content and Collateral) That Actually Work

MarketingProfs

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