Ritika Puri says, “The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest “wins” you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data. The question of what’s “normal” can be challenging to answer — which makes it tough to justify your budgetary needs to your boss.

That’s why benchmarks are so helpful — they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. Read on to learn more“.

Demand Generation Benchmarks & Trends: Software Marketer Edition

HubSpot

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