Martin Beck says, “Facebook announced today that app install ads can now include deep links, giving advertisers the option to send people directly to specific places within mobile applications.

Previously, the deep-linking feature was available on re-engagement ads used to prompt people to open an app they have previously installed. The Facebook Developers blog described how it works:

When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific place in their app after it’s downloaded, such as a product page rather than the homepage. This will make mobile app ads more effective for achieving a developer’s goals beyond the install, and provide people with better experiences by taking them to the content that attracted their attention in the ad”.

Facebook Introduces Deep Linking For Mobile App Install Ads

Marketing Land

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