Carly Okyle says, “We all know that social media is a vital part of any modern business strategy, but we don’t always know how to make the most of our web presence and what mistakes to avoid.

Last night, executives from each of three big social media networks — Deepanjan De from Facebook, John Mayhall from LinkedIn and Brett Goldslager from Twitter — took part in a panel discussion where they revealed their best tips for businesses. The panel was held at LinkedIn’s New York City offices in honor of National Small Business Week, which ends today.

Here were the five major takeaways.

1. Know the platform

Facebook, LinkedIn and Twitter are all useful and important, but each has a different use. While Twitter might be great for real-time customer service, Facebook is best used as a way to drive sales. De explained that actual likes, comments and shares on Facebook are less important than using Facebook to drive customers to a company’s website“.

Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter

‘Entrepreneur’ Blog

Sharing is caring