‘Why Visitor Engagement Holds the Key to Conversion’ by Jay Baer
Baer says, “You’ve got a great design, and your site exudes professionalism. That’s a great start. But trust me—it’s not enough.
Many websites are making a great presentation, but they’re missing out on a critical factor to convert more visitors into customers: engagement.
Engagement is getting your visitors to actually do something while on your site. Engagement helps your visitors commit to moving forward—with a sale.
An Engaging Redesign
I’ve been thinking a lot about engagement recently, particularly after having a discussion with the Chief Conversion Officer at Super Fast Funding. We talked about his new site re-design. The difference in how they increased opportunities for visitor engagement was stunning”.
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