‘You may also like: the horror of bad content recommendation’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “You know how content marketing is the saviour of digital marketing? I’m sure you’ve heard that once or twice before.
Especially now that display advertising is all but dead in the water and native advertising is ethically dubious at best.
Content is the thing now. Content is King. Content is Queen. Content is the new SEO. Content FTW. MOAR Content.
It’s almost like you’ve now heard the word content so much it’s lost all meaning.
Without a doubt though, digital marketing’s reliance on content is making the internet a less blatantly shouty sales-based place. Brands are having to make a real effort to create something that’s at the very least entertaining, useful or interesting in order to stand out from the crowd“.
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