‘How to Avoid Losing the Value of Your Value Proposition’ – ‘MarketingExperiments’ Blog
Shaniah McGlaughlin says, “When a customer comes to a page or an ad, one of the primary questions asked in their subconscious is, “If I am your ideal customer, why should I buy from you, rather than your competitor?”
The answer to this question is, essentially, your value proposition.
However, what happens when you’ve formed a perfect value proposition, but it’s not giving you the results you wanted? You’ve filled out the worksheets, read all the articles on value proposition and followed all the rules you know. So, how is it that you’ve done everything, seemingly right, but it’s still not working?
For a quick example, let’s imagine for a moment that you’re reading through an online article. As you’re reading, you see the following advertisement on the side of the page with the caption“.
Comments are closed.
