Ginny Marvin says, “As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of programmatic buying and selling, the IAB is extending its certification programs to include Digital Data Solutions.

The certification program is designed to establish a benchmark of proficiency for people working in digital advertising, including marketers, agencies, publishers and vendors and increase the number of executives whose skills are up to date on digital data solutions.

“Data convergence is one of the most important changes in marketing and advertising since the digital revolution,” said Patrick Dolan, Executive Vice President and COO, IAB.  “This IAB program will address the change in skills required to operate in this new digital media environment.”

The program is designed for those with at least two years in data analytics and/or management and covers the following competencies“.

IAB Extends Certification Program For Digital Marketers With Focus On Data Skills

Marketing Land

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