Christopher Ratcliff says, “Consumer data has arguably become the most valuable currency for marketers. 

The value of some of today’s largest organisations (Facebook, Twitter, Instagram) is based almost entirely on the number of people that connect using their platforms and by the marketing potential of the data they generate.

Although marketers are incredibly aware of this, they are still caught between hoarding large volumes of consumer data and actually extracting useful insight from this information.

One of the 35 roundtables at Digital Cream this year was on this very topic and a fullTrends Briefing on Data-Driven Marketing sponsored by Oracle Marketing Cloud is available free to download now for all registered users“.

Three key trends from our Data-Driven Marketing Briefing: Digital Cream 2015

‘Econsultancy’ Blog

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