‘New Facebook search feature could boost social referrals’ – ‘Econsultancy’ Blog
Patricio Robles says, “Facebook is an important source of traffic for many companies, including online publishers.
And a new search engine Facebook is testing in its iOS mobile app could enable the world’s largest social network to generate even more referrals for third parties.
As reported by TechCrunch, some users are seeing a new “Add a Link” button when they post status updates. When clicked, this button allows users to enter a search query and displays relevant links that Facebook thinks the user might want to share.
While it’s not obvious how exactly Facebook is determining which links it returns in search results, TechCrunch’s Josh Constine observes that “results seem to be sorted by what users are most likely to share, highlighting recently published sites that have been posted by lots of people.”
According to Facebook, it has indexed more than a trillion posts so it certainly has a lot of data to work with“.
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