‘Overcoming IT Gravity’ – Forrester
George Colony says, “Why do CIOs not become CEOs? What prevents them from achieving at the highest organizational levels?
It’s because they don’t have their hands on revenue, unlike CMOs, CFOs, brand marketers, and strategists.
But now we are entering an era where CIOs must manage two agendas: 1) the internal systems (IT), and 2) the systems, processes, and technologies to win, serve, and retain customers, what we call business technology (BT). As shown, CIOs should be guiding their companies along a path to high IT and high BT — the place where technology will truly move revenue and profit”.
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