Martin Beck says, “With all the talk about organic reach for Facebook Pages shrinking to next to nothing, you might think that there would be a corresponding drop in brand engagement on the social network. But according to a new report from analytics provider Simply Measured that’s not the case, at least for major brands.

In fact, total Facebook engagement for the top global brands has surged 43.5% in the last year, Simply Measured reported today in its Facebook 2015 Industry Report that tracks Facebook activity by the Interbrand 100. And the increase has come despite brands making 5% fewer posts in the last three months compared to the same months in 2014.

Brands have dialed back their Facebook posting even more — 12% — since the fourth quarter of 2014, and their total engagement level has remained flat, dropping 0.11% according to the report. That, Simply Measured concluded, is a sign that major brands are being more strategic with their posts, concentrating on quality rather than flooding the zone“.

Report: Facebook Engagement Surges Year Over Year For Top Brands

Marketing Land

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