Jerry Low says, “Congratulations! The battle has been won—you’ve made a sale.

But in reality, the battle has just begun. Making a sale is one thing, but what comes next? Hopefully more sales, and that’s where upselling and cross selling come in to play.

These popular sales techniques help drive more sales from already converted customers, which are proven to be easier sales to make.

Upselling is something we’re all well aware of, but for review, it’s when a sales technique in which a salesperson is able to entice a customer to purchase more expensive items or upgrades in order to make a more profitable sale. According toMarketing Metrics, “the probability of selling to a new prospect is 5 to 20%. The probability of selling to an existing customer is 60 to 70%.” Cross-selling involves selling additional products and services to an existing customer based on their initial purchase“.

Super Sales Strategies: Quick Tips for Upselling And Cross-Selling

Business.com

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