‘Using website data to uncover golden content opportunities’ – ‘Econsultancy’ Blog
Graeme Parton says, “Diving into data to find content opportunities can certainly seem overwhelming at times but the rewards can be substantial once you know where to look and how to interpret it.
The success of your marketing depends on your ability to highlight and capitalise on untapped opportunities. This applies across all areas of digital marketing, but it’s especially true in content.
If you’re going to write something worth reading – and boost traffic to your site as a result – you’ll need to find gaps. What hasn’t been said already? Or, if it’s been said a hundred times, what value can you add?
The answers lie in insight, and it can be used in various ways“.
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