Danny Sullivan says, “Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook. We’ve known this would be coming, and there’s been somedebate over whether it’s good or bad. But I haven’t seen that extended to what would happen if Google follows Facebook’s lead. It could, potentially causing the web to be swallowed up by two gatekeeping giants.

Introducing Google Instant Results

Allow me to demonstrate how easily Google could mimic Facebook. Here’s the top part of Facebook’s press release announcing the move. All I’ve done is replace the word “Facebook” with Google and made a few other small changes:

Today we’re excited to introduce Instant Results Articles, a new product for publishers to create fast, interactive pages articles on Google Facebook“.

Facebook Instant Articles: A Slippery Slope For Google To Do The Same, Hurting The Web?

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