Steve Dille says, “Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would still make sense: Any of us respond better to a personalized query, a sales pitch that hits our individual pain points or aspirations, the right offer that arrives at the right time …

But, of course, there’s plenty of data to make the case, too:

  • Experian’s 2013 Email Market Study showed personalized subject lines delivered 26 percent higher unique open rates overall, with travel companies experiencing the “biggest boost” from personalized subject lines — 65 percent!
  • The same study showed how personalized promotional emails listed transaction rates and revenue per email six times higher than non-personalized emails.
  • According to Aberdeen, personalized emails improve click-through rate by an average of 14 percent and conversions by 10 percent”.

Reaping The Email Personalization Payoff

Marketing Land

Sharing is caring