Andrea Francis says, “When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn’t the reality for all marketers (even though it should be).

When you’re working within the highly regulated finance industry, there can be legal implications for companies that are seen as being “over-promotional” on social networks like Twitter and Facebook. The result? Many finance marketers have hesitated to adopt social media, saying the risk isn’t worth the investment.

The reality, though, is that even financial companies’ customers are spending a lot of their time online — and these customers expect to be able to reach brands through social media.

Not only are people willing to do business with finance-related businesses online, they’re actually more likely to do business with you if you offer engagement online. Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations“.

Social Media for Finance Marketers: 3 Steps to Getting Started

HubSpot

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