Michael Brenner says, “I have a secret to share with marketers who are struggling to build their content marketing plan. My secret starts with the realization that many of the marketing activities brands produce today are highly ineffective.

Direct mail? Thrown away. Cold calls? Ignored. Television ads? Skipped. Banners? Blocked and ignored.

It’s no wonder that so many of us in marketing are being asked to prove content marketing ROI before we even get started“.

The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

Content Marketing Institute

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