Tx Zhuo says, “Niche markets almost always develop out of an unmet need. You start by finding people’s pain points — either in their personal or professional lives — then dream up ways to solve those problems.

That’s exactly what HotelTonight did when it saw the need for last-minute hotel bookings via mobile devices. In three taps, users can find deals and book rooms anywhere at any time. The whole process takes 10 seconds. And with this mobile-only platform, hotels can offer exclusive deals not available online“.

5 Lessons Entrepreneurs Can Learn From Niche Marketplaces

‘Entrepreneur’ Blog

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