Tom Whately says, “As a B2B marketer, I’m always looking to LinkedIn as my social media channel of choice (other than Twitter, of course). 

LinkedIn operates in a way that cultivates communities around certain professions and industries, and for B2B marketers this can be gold, when done well.

We’re currently using seven different techniques for our LinkedIn marketing efforts, and today I wanted to share three that I find most effective.

These techniques cover both content distribution and lead generation and should provide you with enough inspiration to experiment yourself.

Three effective LinkedIn marketing techniques

‘Econsultancy’ Blog

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