‘What is stock and flow content and how should you use it?’ – ‘Econsultancy’ Blog
Graham Charlton says, “First coined by Robin Sloan, stock and flow is a useful way to talk about different content types and how you can use them in your marketing.
Here I’ll look at what stock and flow is, some examples, and how it can be used effectively.
The stock and flow model is also mentioned in our Implementing Content Strategy best practice guide, written by Dr Mike Baxter.
When talking to Mike, he used the metaphor of fireworks and bonfires“.
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