Doug Kessler  says, “In Velocity’s latest SlideShare, “Insane Honesty in Content Marketing,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see.

I really, really, REALLY believe in this approach and I’m amazed more brands don’t practice it.

If you haven’t seen the SlideShare yet, check it out below. I’ll wait“.

7 Ways to Be Insanely Honest in Your Marketing

HubSpot