‘How should marketers address wearable concerns?’ – ‘Econsultancy’ Blog
Patricio Robles says, “Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone.
But serious concerns have already emerged.
The Washington Post’s Ariana Eunjung Cha addressed a number of them in a detailed piece published this past weekend. Many of the concerns revolve around privacy. For instance, an issue that affected Fitbit users in 2011 involved sexual activity detected by the fitness tracker being shared publicly by default. There are also cases of data from wearable devices being used in lawsuits.
Other substantial concerns revolve around how the data obtained through wearable devices is used, and how it could impact individuals“.
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