‘How to avoid creating a digital content landfill’ – ‘Econsultancy’ Blog
Mitch Duckler says, “Ever since Google introduced the Panda and Penguin updates, companies have been clamoring to publish content in hopes to improve ranking and engagement with customers.
It is impossible to navigate the internet today without being hit by ‘to do lists’, ‘how-to’s, and ‘top 10 lists’. But are brands simply creating a digital landfill of content that no one is reading?
The answer depends on how you go about the creation of digital content in the first place.
Before creating digital content, you must answer three quick questions:
1. Do you have a digital content strategy?
As obvious as it seems that brands need to have a content strategy. Indeed, it is a surprise to hear 50% of digital marketers do not have a content strategy“.
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