‘How to Monitor Your Brand Online’ by John Chow
Chow says, “When you run the kind of online business where you maintain a very public front, brand management will continue to play a very critical role in maintaining and growing your success. This is true of professional bloggers and freelance writers, just as much as it is true of designers, developers, online stores and more. If you’ve got a name and the public perception of that name is important, then you should be keeping a close eye on when people mention your name or your brand.
With so much chatter going on around the Internet, it can feel intimidating and overwhelming to keep up with it all. While it would be impossible for you to catch every time that someone has something to say about you or your company, good or bad, it is in your best interest to catch as much of it as you can. In general, a positive brand image is going to be a good thing. And for a lot of this, we turn our attention to social media“.
Comments are closed.
