‘How to Write AWesome Emails for the Apple Watch’ – Aweber Blog
Kristen Dunleavy says, “Just when you thought you had a handle on mobile email marketing, the Apple Watch shows up and changes everything. We know what you’re thinking: How the heck do I make my emails stand out on a screen the size of a small potato chip? Don’t panic. Follow these tips to optimize your emails for the Apple Watch.
Embrace Plain Text
Since Apple Watch will only display plain text, pay extra attention to the plain text versions of your emails. That means that images won’t appear and because there is no browser, your links won’t work either. The big exceptions are addresses and phone numbers. Addresses will open in the Maps app, and tapping a phone number will let you call that number on your iPhone”.
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