‘Process-Level Value Proposition: How marketing can leverage the value it creates’ – ‘MarketingExperiments’ Blog

Daniel Burstein says, “Process-Level Value Proposition: How marketing can leverage the value it creates

If I am your ideal prospect, why should I buy from you rather than your competitors?

This is the essential value proposition question, and many major business decisions must be made to truly discover and deliver on your company’s value proposition — from the CEO down to the intern.

But today, let’s focus on the small stuff to raise this question for you …

What minor changes can you make right now to deliver a better value for your customers?

Once you have the big stuff taken care of, once marketing has communicated (and sometimes even created) value, sometimes the little touches make all the difference“.

Process-Level Value Proposition: How marketing can leverage the value it creates

MarketingExperiments Blog