Martin Beck says, “Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking:

“Given the decline in organic reach, how should businesses like ours or any business think about the role of Pages?”

Zuckerberg gave the answer that Facebook keeps giving, saying that it continually adjusts the News Feed algorithm to make sure people see the posts they are interested in seeing and that because some people prefer not to see commercial messages, business Pages aren’t reaching as many people as they once were.

But despite that, Zuckerberg said, there’s no better way to reach customers“.

Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers

Marketing Land

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