‘How to Measure the Success of Your Guest Post or Article’ – ‘MarketingProfs’ Blog
Ayodeji Onibalusi says, “Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase traffic to your website, and help create a brand for yourself.
But measuring the effectiveness of a guest-posting campaign is where most people go wrong.
Many online marketers use potential search rankings as the measuring stick for effectiveness. But that is not the most important thing to measure for a guest-blogging campaign.
So how do you more effectively measure the value of your guest-posting efforts?“.
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