‘In Today’s World, Only the Constant Marketer Survives’ – ‘Entrepreneur’ Blog
Brad Rencher says, “Today, thanks to mobile technology, we’re in the midst of the true marketing revolution. And it has nothing to do with mobile ads.
Consider a recent experience with Delta. I bought a ticket on the airline’s website using my laptop. I phoned customer service to change my reservation. The airline texted me about a flight delay. I downloaded my boarding pass to my phone, checked in at the airport with an agent, and later asked another agent if I could change my seat.
That was six interactions before I boarded the plane. None were with anyone in Delta’s “marketing department,” but from the airline’s point of view, every interaction was a marketing opportunity. And Delta performed well, never losing my transaction history or telling me I needed to talk to someone else. In short, it never forgot who I was. The experience was seamless, and I’ll definitely fly with Delta again“.
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