Jerry Low says, “At this point, all of us have had at least some experience shopping online. Chances are, we’ve also all experienced an e-commerce site that had a pretty terrible experience—one that might have even led you to abandon the effort all together and go elsewhere.

This is the experience you want to avoid at all costs, and is why design is such a vital part to success in e-commerce. An e-commerce site that is easy to use ensures that consumers can find the products they want and need, and purchase them. Sounds simple, but in reality, it’s a challenge for all e-tailers.

How can you ensure an e-commerce site design that optimizes user experience with easy usability? These guidelines help you navigate the design process for increased e-commerce success“.

Shopper’s Delight: The Fundamental Guidelines for E-Commerce Design

Business.com

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