Ginny Marvin says, “After a slow and methodical introduction of advertising to the social network, Pinterest is planning to take several big steps to build up and round out its offerings for advertisers this summer. With the goal of meeting the marketers’ objectives throughout the marketing funnel, Pinterest announced, on Tuesday, it will be launching new features and services it says are aimed at awareness, intent and action.

“We are aligning pinner action with marketing objectives,” said Tim Kendall, General Manager of Monetization, a new role in which he oversees sales, marketing and product development for advertising and partner solutions.

“Sometimes users interact with Pinterest in discover mode, other times they are signaling intent by repinning or saving pins, and other times they take action by clicking on a pin or clicking through to a web site. All of this activity has specific value to marketers,” Kendall explained by phone on Monday“.

Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads

Marketing Land

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