Martin Beck says, “Pinterest believes it has found a better way for advertisers to capture consumer attention with motion.

Called Cinematic Pins, announced today and coming to Pinterest streams this summer, the new mobile ad product enables brands to create moving Pinterest advertisements. And because the motion is controlled by Pinterest users, the company says, the experience won’t be annoying … like, for instance, autoplay video ads.

“What’s really unique about this is that it keeps the user in control,” Tim Kendall, Pinterest’s general manager for monetization told Marketing Land. “We believe that autoplay as it exists today is interruptive and annoying. What we believe we have achieved with Cinematic Pins is a way to delight the user, let them stay in control of motion while also allowing the brand to tell their story.”

Cinematic Pins were introduced along with several other new Pinterest initiatives, including the impending official rollout of the company’s CPC based Promoted Pin program, now enhanced by cost per action and cost per engagement features“.

Social Media Marketing Pinterest Will Set Ads In Motion With Cinematic Pins

Marketing Land

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