‘What is behavioural marketing and why do you need it?’ – ‘Econsultancy’ Blog
David Moth says, “Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels.
However one method he neglected to cover is behavioural marketing, also known as behavioural targeting.
In this post I’ll give a quick overview of how the technology works, as well as a linking to other posts that will come in useful.
And if you want to further discuss behavioural marketing best practice and trends then sign up for our Asia-Pacific roundtables in June“.
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