Mitch Meyerson says, “Twitter is the fastest growing of the top-tier social networks. But from a business standpoint, it’s the most undervalued, misunderstood, and underutilized of all the major social media sites. Many marketers just don’t understand or know how to harness its power.

Can I make a guess? At least half of you reading this either hate, loathe, or reluctantly tolerate Twitter. But you’ll start loving Twitter when you realize it’s not a place to talk but a place to listen and really communicate. If you’re ready to make a serious commitment to harnessing Twitter’s power and want to build a strong, large, valuable Twitter following fast, take the following steps.

1. Start with strategy.

Answers to these questions are critical components of a Twitter strategy:

  • What are you trying to accomplish with Twitter?
  • What’s the “value” you bring to the conversation?”.

5 Steps to Harnessing the Power of Twitter

‘Entrepreneur’ Blog

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