Christopher Ratcliff says, “Direct Line redesigned its website last year, putting a larger focus on the rapidly growing number of mobile users wishing to access traditionally difficult to obtain information.

Just a few years ago the idea of obtaining a home or car insurance quote on the mobile web seemed at best a pipe-dream, at worst a massive hassle not worth attempting.

Now things are very different, and this focus on giving consumers exactly what they want, wherever they may be, means putting mobile at the heart of everything they do.

Direct Line is making this very claim and things have certainly improved in terms of the customer experience the insurer provides across devices, extending beyond mobile optimisation to other tools and channels“.

Direct Line: improving the customer side of digital transformation

‘Econsultancy’ Blog

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