Eric Samson says, “Some marketers get overwhelmed when they open up Google Analytics. The platform is more powerful than people can imagine and yet a majority of users only take advantage of its most basic offerings.

Within every Google Analytics account is a treasure trove of information about audience behavior and how those users impact a business’ bottom line. Knowing how to uncover the right numbers will allow you to identify critical opportunities that are guaranteed to take your business to the next level.

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data“.

How to Use Analytics to Unlock a Treasure Trove of Information

‘Entrepreneur’ Blog

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