‘Pinterest doubles down on making money, rolls out video ads’ – ‘Mashable’
JP Mangalindan says, “Pinterest may be a popular service with an estimated 47.1 million monthly users, but profitable? Not so much.
To help change that, the social network expanded its ad products on Tuesday by rolling out video ads called Cinematic Pins. Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to blend in with other items in your home feed — except for the fact they’re motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop of paid advertisers.
Pinterest is taking a slightly different approach to video ads compared to companies likeFacebook. Whereas Facebook’s video ads usually start automatically (without sound) when they appear on a device’s screen and stop when you’ve scrolled past, a video in a Cinematic Pin moves in relation to how quickly a user scrolls through“.
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