Patricio Robles says, “The most popular next-generation social platforms are finally seeking to monetize, but they’re not doing it in traditional ways.

In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats.

Instagram has carousel ads. Snapchat has experimented with paid Snaps.

And now Pinterest, one of the social platforms widely considered to have particularly great potential for brands, has unveiled Cinematic Pins, a new ad unit that’s integrated into the Pinterest experience.

Cinematic Pins function like Promoted Pins, but grab attention by animating as the user scrolls down the page. When clicked, they open a larger full-motion video“.

Cinematic Pins bring animation, video to Pinterest advertising

‘Econsultancy’ Blog

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