Rebekah Iliff says, “As someone who has spent the last several years thinking about how to measure intangible things, mostly PR but sometimes Ben & Jerry’s “Cherry Garcia” effect on one’s emotional state, I’ve recently become fascinated with another aspect of business which also requires a combination of creative thinking and data to understand its efficacy: Social good.

Selfishly and transparently, I care about this topic insofar as it relates to public relations.

The two are inextricably connected as one of the “stop gap metrics,” a curious little phrase I picked up from Carnegie Mellon professor Ari Lightman. Social good’s success is the degree to which the “PR machine” can generate interest around a particular initiative“.

How to measure the PR value and business impact of social good

Mashable
Sharing is caring