‘New YouTube ads multiply revenue for retailers’ – ‘Econsultancy’ Blog
Patricio Robles says, “A new YouTube ad offering, TrueView for Shopping, promises retailers the ability to better promote products to YouTube users and is delivering significantly better results for some YouTube advertisers.
TrueView for Shopping is an interactive overlay that contains detailed product information, including images and links to the retailer’s site.
It is available to retailers with Google Merchant Center accounts, and ads are populated based on the product and inventory data retailers have associated with their accounts.
TrueView for Shopping ads can be retargeted, allowing retailers to reach potential customers who previously looked at products on their websites“.
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