‘What Marketing Agencies Can Learn From HubSpot’s Growth’ – ‘Marketing Land’ Article
Paul Roetzer says, “In December 2008, I found myself sitting in a conference room with HubSpot co-founders Brian Halligan and Dharmesh Shah, along with one of the tech startup’s emerging sales leaders, Peter Caputa, talking about the future of the marketing agency ecosystem.
Caputa, who would become VP of sales and architect of HubSpot’s Agency Partner program, was championing an internal effort to drive HubSpot’s growth through a marketing agency value added reseller (VAR) program. My firm, PR 20/20, had become HubSpot’s first Agency Partner earlier that year, when we saw an opportunity to bundle our services with their software.
The four of us shared a belief that the old guard of traditional agencies would struggle to remain relevant as a new breed of more agile, technology-driven, digital-savvy agencies emerged. It wasn’t a question of if, but when, and how quickly“.
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