Jay Acunzo says, “One of my favorite analogies I use to describe great content marketing involves the movie The Matrix. (Don’t worry, I mean the first one – not the so-so second or the can’t-believe-I-paid-for-this-crap third.)

Throughout the film, Neo gets pushed and poked and prodded to do great things by Morpheus. At first, however, Neo can’t do much of anything. Although he tries his best, he just ends up looking confused, scared, and generally despondent … which, if we’re being honest with ourselves, is a pretty accurate description of many of us when faced with the breakneck rate of change in our industry“.

A Crash Course in Narrative Podcasting (And Why You Should Create Them)

Content Marketing Institute

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