‘How Western brands should plan for content marketing in APAC ‘Econsultancy’ Blog
David Moth says, “Content marketing is currently one of the most important trends in digital, and it’s one that presents a huge challenge for Western brands hoping to expand into the Asia-Pacific region.
It’s tempting to view the region as one entity for marketing campaigns, but language and cultural barriers mean that really isn’t the case.
To find out more about how to approach content marketing in APAC, I spoke to Julia Tan from Mynewsdesk in Singapore.
For more on digital marketing in Asia-Pacific, you can also check out our other interviews in this series:
How Western brands should plan for content marketing in APAC
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